20 Vintage Photos Of Jeeps Rocking The Decades That Get Us ALL The Ducks

Modern Jeeps are farther from their roots than ever before and Jeep lovers deserve more.

Published 1 month ago in Wow

In 1942, Willys-Overland Motors won a government contract to mass produce America's vehicle of World War II, the Jeep. The Jeep was cheap to produce, durable, and simple to fix on the fly.

Jeep continued to produce durable, all terrain focused vehicles after the war, and to this day you'd be hard pressed to find a more capable off-roader. But that's where the compliments end.

Thanks to mismanagement by Jeep's modern parent company Stellantis, Jeeps are more expensive, less reliable, and farther from their roots than ever before. Just ask J.D. Power, which graded Jeep as just "Industry Average" in its 2024 Vehicle Dependability Study, a significant improvement on recent rankings.

Jeep lovers deserve more. They deserve what Jeeps used to be.

So as a reminder of what Jeep can be, here are 20 vintage photos of Jeeps rocking the decades.

1
Jeep Waggoneer
At Boreal Ridge in 1975.

2
Harry Rawlin’s Lancaster Motors AMC-JEEP
Lancaster, Ohio, 1978.

3
“My Granddad and His Pals During World War II”
Between 1940 and 1946.
4
A Packers Fan and His Son
And their Jeep, 1994.

5
DJ Series Postal Jeeps
On the assembly line in South Bend, Indiana, 1974.
6
Pinup
On a Jeep, 1950s.
7
Daisy Duke, Catherine Bach, With her Jeep, Dixie
From The Dukes of Hazzard, 1979.

8
Ronald Reagan
Driving Gorbachev around on his ranch in a Jeep Scrambler, 1992.
9
“Lucky Jeep Owner”
A packed Jeep, 1950s.
10
“My Dad, His Jeep, His dog, and the 70's”
“Yes, we still have that Jeep.”

11
“My Dad and Friends in the 70's”
“With their 50's Willys Jeep.”
12
US Soldier
Riding in a Jeep with an M14 Rifle, 1960s.
13
A Man Posing With His New Cars
Pontiac Grand Prix and Jeep J10.

14
“My Dad”
In a jeep in Korea, 1947.
15
“My Uncle and His Jeep”
A real fixer-upper, in the ‘80s.
16
“My Great Grandfather in Korea”
“Standing next to the very same Jeep that would be struck by a mortar and make him eligible for a Purple Heart.”